The head of music for american21.digital Radio said he loved the new single ‘Alive’ from ‘Giles’ with it’s fast, cool and catchy rap that sticks in your head over a first class classic sounding production with incredible beats, backing vocals and soulful classy atmosphere. The single is now on the playlist.
Few doubt the talents of Alvin Giles. He is an accomplished producer, audio engineer, arranger, composer, multi-instrumentalist, and songwriter. After a ten-year hiatus, and under a new moniker; Giles, formally known as Vthov, makes his return as a musical artist.
Blending genres like a pro, Giles fuses hip hop, r&b, and soul with a myriad of intriguing elements from other genres. While his resume proves he can perfect any style, he returns to his hip hop roots for “Alive.”
“I’m reintroducing the world to me as an artist and feel that ‘Alive’ perfectly encapsulates what I have to offer,” said Giles.
“While seeing my contemporaries’ careers grow, it felt like my career as a rapper was dead. I needed a reboot,” he said. “‘Alive’ is first, a message to me. I’m letting myself know that I am standing on the shoulders of giants and have what it takes. I can overcome adversity.”
But after ten years, can Giles get back in the game as a contender?
While the world is coming out of a long pandemic, Giles’s return could not be timelier – and he delivers. “We’ve all suffered,” he said. “This pandemic is the first time in modernity that the human race can unite under the shared title of survivor.”
Back Rank Records will drop the single on March 11th, along with a lyric video on streaming platforms. Giles is the CEO and founder of Back Rank Records.
“Alive” begins with a soulful keyboard and is transformed into a big synth anthem. Giles takes listeners on a trip over the decades to create a timeless classic. Giles combines soulful vibes and hip-hop elements to create “Alive.” From the energetic big synth hook to the verse that flows with groovy 70s keyboard licks, the bass drum is the track’s heartbeat. When you think the song cannot get any better, Giles throws in some rock power chords for good measure making the hook explode with energy.
“My hip hop seeks musicality via instrumentation, chord progressions, and basslines,” explained Giles. “I write songs with rich melodies and harmonies as the framework.”
Sonically Giles’ style stands out, but there is more to his music – a deep meaning resonates in “Alive.”
“There’s so much clout and swag rapping, but for me, there is so much more that hip hop can bring instead of just talking shit. My music is introspective and self-reflecting. I dive deeper than just material possession and machismo,” said Giles.
Born and raised in Orlando, Giles’s mission is to bring music to the people. He hits all the marks with “Alive” that exceeds its lyrical context and propels him back into the industry as a performer to watch.
“‘Alive’ is very relevant for the times we are living in. It’s an anthem for people who feel they need a win,” said Giles. “When you hear the chorus, you’ll want to get back in the game, and get that W.”
While Giles plans to release more singles in the future, listeners love the 3:33 minutes of “Alive.”
“This song is for people who have suffered, which is all of us,” he said. “Hopefully, ‘Alive’ can reach the underdogs of the world and put a little wind in their sails.”
Make sure to stay connected to Giles on all platforms for new music, videos, and social posts.
Amazon Music: (Not Live yet, Live on Friday March 11, 2022)
Apple Music: (Not Live yet, Live on Friday March 11, 2022)
Spotify: (Not Live yet, Live on Friday March 11, 2022)